Project Overview
A custom business-to-business e-commerce platform built for Pescaperch Ltd, a fish processing and distribution company. The platform enables wholesale buyers to browse the product catalogue, place orders, track deliveries, and pay via M-Pesa or card ÔÇö all from a mobile-responsive website.
The Challenge
Pescaperch was taking all orders by phone and WhatsApp, making it difficult to manage inventory allocation, prevent errors, and scale sales. The majority of their buyers use mobile money, so a traditional credit card payment gateway was not a viable solution.
Our Solution
ASL built a custom e-commerce platform with a product catalogue, quantity and availability management, order placement and tracking, and integrated payments via M-Pesa STK push (Vodacom), Airtel Money, and Pesapal for card payments. An admin dashboard gave the sales team full order management and reporting capabilities. The platform was built mobile-first to match how buyers access the internet.
Results Achieved
Online ordering launched successfully within three months of go-live. Order volume increased by 30% as remote buyers could place orders 24/7. Mobile money accounted for 85% of all transactions. Phone order errors eliminated entirely.